Job Description

Company Overview: At Ingredient, we're at the forefront of transforming the culinary world by connecting brands with passionate food enthusiasts. Our dynamic team is dedicated to delivering creative and effective marketing solutions that resonate with audiences. We believe in innovation, collaboration, and excellence, and we're looking for a Social Media Content Creator to join us in driving our mission forward.

As a Social Media Content Creator at Ingredient, you will work with a talented team and will play a pivotal role in amplifying a brand's voice across its digital ecosystem by producing original content and curating UGC that drives engagement. If you're passionate about social media, have a keen eye for trends, and thrive in a fast-paced environment, we want to hear from you!

Who are we?

Ingredient is a full-service digital marketing agency located in Minneapolis, MN. We drive profitable connections between brands and consumers by creating scroll-stopping content that inspires deeper, more valuable engagement — from following on social to signing up for email to joining loyalty programs.

We aspire to be a champion for our clients and to work with brands and companies we admire. We create work that elevates their success while allowing us to enjoy personal and professional fulfillment and build a sustainable organization recognized as a leader in food marketing. 

We value those who engender trust in their peers, who thrive in an atmosphere of collaborative teamwork, who are motivated to achieve our shared goals, and who recognize and respect the unique contributions and life experiences we each bring to our success. 

What you'll do:

1. Content Creation and Curation:
   1. Work closely with one of our most exciting clients, embedded three days a week on-site.
   2. Contribute bold ideas and employ a sophisticated social strategy that is aligned with the client's goals.
   3. Execute fast, high-quality content that is tailored to each channel (TikTok, Instagram, Pinterest, Facebook, YouTube). This will cover all aspects of social video production, including concepting, filming, and editing. Strong design and copy skills are a plus.
   4. Manage social media content calendars, including daily agile content – ensuring timely and consistent posting.
   5. Source and curate user-generated content that builds connections with brand advocates and grows audiences.
2. Collaboration and Client Communication:
   1. Collaborate with internal teams to ensure cohesive and integrated social media strategies, including copy, content, and design.
   2. Communicate regularly with clients to understand their goals, provide updates on social media performance, and gather feedback.
   3. Ensure all content aligns with the clients' brand voice, style, and objectives.
3. Analytics and Reporting:
   1. Track, analyze, and report on social media performance metrics to evaluate the effectiveness of campaigns and strategies.
   2. Utilize data-driven insights to optimize content and improve engagement.
4. Trends spotting and forecasting:
   1. Stay current with the latest social media trends, tools, and best practices. Paying special attention to how the client's brand engages with fast-moving trends and culture.
   2. Identify opportunities for innovation and improvement in our social media strategy.

What you bring:

• 2-3 years of experience in social media content creation and management.
• Proven track record of developing and executing successful social media campaigns.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Excellent written and verbal communication skills.
• Experience with design and social video production.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in social media management tools (e.g., Sprout Social) and analytics platforms (e.g., Google Analytics).
• Legal authorization to work in the U.S. for any employer.

What do we offer?

We believe that eliminating systemic inequality and injustice towards underrepresented groups can only be attained when all aspects of our society are brought to bear: public, private, and personal. As part of our ongoing commitment to being a positive force for change, we encourage people from BIPOC and/or the LGBTQ communities, people with disabilities, and anyone from any marginalized group to apply for this position.

We want you to bring your whole self to work. As a part of that commitment, we provide 40 hours of paid time per year for you to invest your time in your community. Take a Tuesday to clean up the park with your neighborhood group. Spend time Thursday mornings tutoring young people at a school that speaks to you. You get to pick. We support you. Just let us know when you'll use this time so we can cheer you on. 

We offer flexible paid time off and holidays, summer hours Memorial Day through Labor Day, 401(k), health and dental insurance, flexible spending account, long-term disability and life insurances, fitness reimbursement, and matching DEIB donations.

Annual salary

In the spirit of pay transparency, we are excited to share the salary range for this position is $60,000-$70,000 exclusive of benefits mentioned above. Your compensation will be determined based on factors such as geographic location, skills, education, and/or experience. In addition to those factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer.

How do we work?

Together, as a team. We collaborate. The work we do requires that we all participate and do our best work. Each person is heard and respected. If you are invited to a meeting it is because we want you in the room (or on the Zoom) and want you to contribute.

This is a hybrid position, with special emphasis on working with the client on-site three days a week.

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