Job Description

Yogurtland

Hiring: Marketing Brand Manager

Shift: Mon-Fri. days, some nights and weekends

Location: Farmers Branch, TX

POSITION OVERVIEW

The Brand Marketing Manager is a dynamic, cross-functional leader responsible for stewarding the brand voice, building demand, driving digital engagement, and elevating the in-store guest experience across all channels. This highly strategic and executional role will manage end-to-end marketing efforts for Yogurtland, Egg N Bird, and their virtual brand portfolio—balancing campaign creativity, digital performance, guest loyalty, and business outcomes.

This role is ideal for a savvy, passionate marketing leader who thrives on innovation, understands the quick-service restaurant (QSR) landscape, and is fluent in both brand storytelling and performance marketing.

ESSENTIAL JOB FUNCTIONS

Strategic Brand Management

• Develop and execute brand strategies that differentiate from competitors and drive consumer engagement.
• Ensure consistency in brand messaging across all touchpoints and brand channels.
• Drive sales through effective marketing and promotional strategies.
• Define and uphold brand voice, ensuring consistent tone and messaging across all internal and guest-facing assets.

Marketing Campaigns & Promotions

• Plan, develop, and launch systemwide marketing campaigns to engage guests and build brand loyalty.
• Oversee promotions for new and returning products, flavors, toppings, and limited-time offers (LTOs) across in-store channels.

Partnerships & Collaboration

• Identify, establish, and manage strategic partnerships for brand collaborations that align with company objectives.
• Collaborate with Operations, Training, R&D, and PR teams to execute marketing events and promotional collaborations.
• Work with franchisees to support campaign marketing efforts and ensure brand alignment.

Digital & Performance Marketing

• Partner with Social team on paid media campaigns (paid social, display, programmatic, streaming TV) to support promotions and drive digital orders.
• Optimize websites and apps for SEO, UX, conversion rate, and ADA compliance in partnership with digital and agency teams.
• Oversee email, SMS, eGift card, and fundraising campaigns to drive loyalty and repeat traffic.

Loyalty, CRM, and Guest Engagement

• Manage the loyalty program (Paytronix or similar), focusing on retention, personalization, and rewards strategy.
• Segment and target customer groups using CRM data to deliver relevant, results-oriented marketing efforts.
• Continuously monitor KPIs such as CLV, CPA, and redemption rates to improve campaign ROI.

Franchise, Ops, and Cross-Functional Collaboration

• Partner with Operations, R&D, Supply Chain, and Training to bring product launches to life in-store.
• Collaborate with Franchise Leadership and field teams to ensure marketing consistency and local support.
• Respond to ad hoc marketing requests and contribute to leadership-level initiatives and franchise communications.
• Prepare and present key brand updates, campaign outcomes, and strategies to leadership, franchisees, and stakeholders.

Analytics, Reporting & Innovation

• Conduct post-campaign performance reviews and competitive analyses.
• Use data dashboards (Google Analytics, Power BI, etc.) to report actionable insights.
• Leverage AI and emerging tools to automate tasks, generate content, and uncover guest trends.

Public Relations & Brand Reputation Management

• Lead the development and distribution of press releases tied to product launches, brand initiatives, and strategic partnerships.
• Manage crisis communication in coordination with PR agencies and internal leadership, ensuring brand-safe, timely responses.
• Oversee earned media strategy and coverage tracking, identifying opportunities to elevate the brand through PR moments and thought leadership.

In-Store Customer Experience

• Enhance the customer journey within physical locations by implementing initiatives that reflect brand values and meet customer expectations.
• Coordinate with digital marketing teams to support online promotional efforts through in-store materials, ensuring a cohesive brand experience.

Vendor & Agency Management

• Oversee relationships with external vendors, agencies, and designers.
• Provide clear briefs and manage the creative process to ensure deliverables meet brand standards and project objectives.

Market Analysis & Performance Evaluation

• Conduct competitive analysis and research to adapt strategies based on industry trends.
• Report on campaign performance and use data-driven insights to refine future initiatives.

Budget & Resource Management

• Manage the marketing fund efficiently, ensuring responsible budget allocation and tracking.

Innovation & Content Creation

• Leverage AI tools for innovative content creation, workflow automation, and enhanced decision-making.

Miscellaneous Duties

• Perform other duties as assigned to support the marketing department and company objectives.

REQUIREMENTS (LICENSES/CERTIFICATIONS)

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA preferred but not required).
• Experience: 4+ years in marketing campaign management, brand strategy, or digital marketing, preferably in retail or QSR industries.
• Technical Skills: Proficiency in AI tools (ie. ChatGPT), Adobe Creative Suite, and data analysis platforms (ie. Power BI, Google Analytics).
• Project Management: Experience with project management software to track initiatives and collaborate across teams.

OFFERED

• Benefits Package: Medical, dental, and vision coverage; retirement savings plan; paid time off.
• Professional Growth: Training, mentorship, and opportunities to work on cross-department projects.
• Collaborative Culture: A supportive environment that values innovation, teamwork, and diverse perspectives.
• Employee Perks: Product discounts, access to exclusive events, and additional incentives.

Company Overview

We are a rapidly growing Food & Beverage (F&B) franchising company with a footprint that spans local and international markets. Our organization includes multiple departments—Store Operations, Marketing, R&D, Human Resources, Financial Accounting, Logistics, Ingredient Manufacturing, Training, Franchise Development, IT, and eCommerce. We foster an environment of innovation, teamwork, and customer-centric service, making us a leading name in F&B franchising.

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